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L.J. Shaw

Marketing Strategist / Media Consultant, Marketing and Advertising

Hello! I am L.J. Shaw, a Marketing Strategist and Media Consultant. Let me help you grow your business!

L.J. Shaw's Bio:

Hello!  I am L.J. Shaw! Together we can grow your business through the utilization of cutting edge marketing technology, forward thinking strategies and expert campaign implementation.  With the proper branding, messaging and go-to-market strategy, ANYTHING IS POSSIBLE!                              Effective and positive team leader known for contributing creative solutions and technical ability.  Able to positively convey and receive constructive criticism while working in a team environment towards a common goal. Excellent communication and relationship building with a proven track record of creating lucrative partnerships with both clients and employees. Able to efficiently create, implement, and maintain operations systems, and set high but attainable goals for management and staff. Entrepreneurial mindset focused on finding creative solutions to operational issues and always looking for new ways to expand business.   Inbound Marketing Certified with a strong grasp of content marketing and the use of SEO and social media to drive traffic and revenues.   Philosophies to Live By...... -       You only Fail when you Quit Trying -       Marketing is an Art, not a Science -       Always Be Learning -       Life Begins at the End of Your Comfort Zone -       Don’t Wish It Were Easier, Wish You Were Better -       Don’t Mistake Movement For Achievement -       The Few Who Do are the Envy of the Many Who Only Watch   AND LAST BUT NOT LEAST   -       WORK HARD, PLAY HARD

L.J. Shaw's Experience:

  • Owner-Operator at Tampa Contractor Group

    October 2012 - Present | Tampa, FL

    • Develop company policies and procedures • Oversee day to day operations • Create workflow systems in order to keep track of job revenues and daily operations • Manage Payroll • Took the company from an average month over month growth rate of 8% to an average month over month growth rate of 35% by developing new products/services offered and building strong relationships with key clients. • Develop and oversee all marketing strategies and efforts in order to achieve revenue goals

  • Marketing Strategist, Founder at Red Hot Media Group

    July 2011 - Present | Tampa, FL

  • Director of Media Plannng at Triad Digital Media

    2012 - 2013 | United States

    • Managed staff, workflow and department capabilities • Provided complex reporting to other department heads in order to increase inter-department efficiency • Provided performance evaluations of team members • Created and executed development plans for team members • Developed new hire training procedures • Worked cross-functionally with the Sales, Creative, Campaign Management and Analytics Teams • Increased visibility of media expertise throughout agency • Forged new partnerships/relationships with outside vendors resulting in decreased workload in-house and increased revenues. • Provided rational and justification of plan placements to help Sales sell concepts and inventory

  • Director of Media at Spotlauncher.com

    2012 - 2013 | Tampa, FL

    • Oversaw all marketing and media decisions for clients and campaigns • Responsible for developing and implementing all systems for day to day marketing operations • Responsible for forging and negotiating new partnerships with vendors and clients • Oversaw and contributed to all creatives, copy and scripts used for marketing purposes • Analyzed various weekly/quarterly reports created by department heads for presentation to investors and clients • Responsible to attracting and acquiring investment capital by creating and pitching business plans and investor presentations. Raised over $1.5M for various clients and projects.

  • Director of Marketing Operations at Spotlauncher.com

    2008 - 2012 | Tampa, FL

    • Oversaw all web development, affiliate programs, marketing, merchandising, shipping and customer service • Responsible for creating and negotiating new partnerships with fulfillment centers, call centers and development firms • Oversaw and created various marketing strategies for website launch • Responsible for attracting and acquiring investment capital, by creating and pitching business plans and investor presentations. Acquired over $100,000 in investment capital

  • Media Buyer/Planner at Focus Inc.

    | Tampa, FL

    •Responsible for planning and buying television media for a national DRTV marketing agency •Negotiated short and long –form broadcast media buys at a local and national level •Devised strategic purchase plans to improve product positioning, market share and cost-per-lead profitability •Conducted monthly, quarterly, and annual post-purchase analysis, as well as prepared all forecasts, budgets, and management reports

  • Manager at Enterprise-Rent-A-Car

    | Tampa, FL

    •Completed rigorous management training program •Extensive training on business-to-business sales techniques, exceptional customer service, improving productivity, financial analysis and employee development training •Commended for excelling in the Marketing, Sales and Corporate Account areas of the business •Achieved Honorary Assistant at the airport location (largest location) twice while completing the management training program

L.J. Shaw's Education:

  • Florida State University

    Marketing

L.J. Shaw's Interests & Activities:

Marketing, Media, Paddleboarding, Kayaking, Boating, Cooking




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